As a company with it’s finger on the pulse of the connected consumer, we were acutely aware of the potential damage to Australian wine brands that the new tariffs in China could cause. Today’s example of counterfeited Yellow Tail wines showing up throughout the UK is case in point.

This week on #TheWineHacker we are going to explore optimising and engaging customers through virtual tastings.

This week on the Cellr Blog we got to chat with the dynamic duo and hosts of SA Wine Weekly, Nathan Goad and Holly Matheson.

In this installment of “What the Tech?!” we got chatting with Andrew Kamphuis, President at Canadian #winetech company, Commerce7.

Fun and lighthearted, like a good Moscato.

We’ve seen significant growth in cases like this. Not only in China, but closer to home than you may think. Another blemish the industry certainly doesn’t need right now given the pain it is in from global uncertainty and devastating natural disasters. TL;DR If the Conseil Interprofessionnel du Vin de Bordeaux (CIVB or Bordeaux Wine […]

So, the question…why? For us it is simple. We want to be the people in the room that wine producers can point to and say, those guys…they helped me stand up to the global issues we traditionally sweep under the rug. Plus, each bottle of wine has a unique story to tell and we want to […]

A sensory experience that’s just as much about your ears as it is your taste buds.