Recent articles

Australian Tech Startup announced in the First Cohort for Global Pilot Accelerator Program.

Driving innovation in packaging across both luxury and fast-moving consumer goods, local tech startup Cellr, is thrilled to be representing Australia in the first ever AD Stretch™ Accelerator. One of only nine startups selected from across the globe, it is a huge achievement for this team of connected packaging specialists. Launched earlier in 2022 with […]

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How to protect your brand from fraud with connected packaging

With counterfeit goods on the rise globally it has never been more important to protect your brand, products and customers. Authentication solutions like Cellr combine connected packaging and bespoke software to provide brands with product security on a global scale. Today’s consumer is overwhelmed with options, which is why a brand’s reputation plays a critical […]

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Small Victories Wine Co QR Code Marketing

QR Codes: The Beverage Industry’s Secret Weapon

QR codes provide a great marketing channel for the beverage industry, and through platforms like Cellr they can deliver dynamic and interactive content optimised for mobile viewing. QR codes are inexpensive and easy to apply to products, and according to a recent consumer survey by GlobalData they play a large role in a consumer’s purchasing […]

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Tomich Wines & the Jack of All Trades

Jack Tomich is the “Jack of All Trades” for Tomich Wines. If there is a job to do, he gets it done. We caught up with Jack in the peak of their 2022 vintage, just after the first lot of fruit came into their almost brand new winery. It was great timing too, Jack felt optimistic […]

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Happy International Women’s Day!

To celebrate International Woman’s Day for 2022 we are looking back at the amazing women we have featured on the Cellr Blog this past year. We are so grateful to have had the opportunity to showcase them on the Cellr Blog, and for their contribution to the broader wine and beverage industry. Happy reading, and […]

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Having Great Taste With Briony Liebich

Have you ever wondered how the foods and beverages you often consume taste so good, time after time? You can thank sensory analysts like Briony Liebich, who dedicate their careers to making sure the food and beverages we love meet a certain standard before reaching our mouths. Briony’s palate has been put to work across […]

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Small Batch in the Barossa With Elka Parsons

Growing up in the Eden Valley, Elka Parsons is no stranger to a vineyard. Between working vintages to fund her early 20’s travel ambitions, to now running her own label “Elk Wines” in the Barossa, it’s easy to see how thoroughly wine is intertwined into her life. With sustainability front of mind Elka started her […]

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A Christmas Lunch with Cellr and Friends

To celebrate the festive season we asked our staff and friends to tell us the wines they will have on their table for Christmas lunch, and share their fondest memories from 2021. Amanda Longworth, Barossa Grape and Wine Association What are 3 wines that will be on your table for Christmas lunch? Flaxman’s Eden Valley […]

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