Friends of Cellr

Hear from people across industries about what makes them tick. A collection point for content written by the one's that put their heart and soul on the line day-in-day-out. If you're one of those human's, please reach out to us ( so we can get your story heard.

Friends of Cellr articles

Tomich Wines & the Jack of All Trades

Jack Tomich is the “Jack of All Trades” for Tomich Wines. If there is a job to do, he gets it done. We caught up with Jack in the peak of their 2022 vintage, just after the first lot of fruit came into their almost brand new winery. It was great timing too, Jack felt optimistic […]

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Happy International Women’s Day!

To celebrate International Woman’s Day for 2022 we are looking back at the amazing women we have featured on the Cellr Blog this past year. We are so grateful to have had the opportunity to showcase them on the Cellr Blog, and for their contribution to the broader wine and beverage industry. Happy reading, and […]

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Having Great Taste With Briony Liebich

Have you ever wondered how the foods and beverages you often consume taste so good, time after time? You can thank sensory analysts like Briony Liebich, who dedicate their careers to making sure the food and beverages we love meet a certain standard before reaching our mouths. Briony’s palate has been put to work across […]

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Small Batch in the Barossa With Elka Parsons

Growing up in the Eden Valley, Elka Parsons is no stranger to a vineyard. Between working vintages to fund her early 20’s travel ambitions, to now running her own label “Elk Wines” in the Barossa, it’s easy to see how thoroughly wine is intertwined into her life. With sustainability front of mind Elka started her […]

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Matt Kirkegaard on Creating A Voice for the Beer Industry

Before craft beer really had its “boom”, there were very few giving it the time of day in terms of media time. That’s why Matt Kirkegaard founded Brews News, now Australia’s most trusted news source for the beer industry. Since starting Brews News 2010, Matt has provided industry wide coverage and a platform for independent […]

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Attention Barossa Fanatics, We Are Now Arriving at Dewey Station

I had the pleasure of working with Stefan at Chateau Yaldara back in 2017 and 2018. I remember his enthusiasm, knowledge and passion for wine was something rarely seen across many of the wineries I had worked at. We shared many laughs over the trials and tribulations of vintage time and throughout the year. I […]

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Wine: To Infinity and Beyond with Angus Hughson

Between the digital disruption and the next generation of consumers entering the market, we often wonder, “what’s next?” While many industries look towards the future for these answers, the wine industry often struggles to see beyond next month’s sales targets. This lack of vision may reap short term results, but in the long run it […]

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Wine on the Frontline With Ella Stening

Noone has their finger on the pulse of the wine industry quite like the front-liners, who you will find behind the bars and in the bottle shops. Between tastings, research, allocation negotiations and navigating a maze of cardboard boxes they are able to build a bridge that connects customers and producers- all without breaking a […]

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