Driving innovation in packaging across both luxury and fast-moving consumer goods, local tech startup Cellr, is thrilled to be representing Australia in the first ever AD Stretch™ Accelerator. One of only nine startups selected from across the globe, it is a huge achievement for this team of connected packaging specialists. Launched earlier in 2022 with […]

Annabel was enthralled by the world of wine long before entering the industry and eventually taking on marketing and managing roles in Wine Australia and the Barossa Grape and Wine Association.

Meet Emily Hay, one of Wine Australia’s Wine Future Leaders for 2021 and the Marketing and Communications Manager at Barossa Grape & Wine Association. As a 7th generation Barossan and natural storyteller, Emily is dedicated to bringing together the people, stories, food, wine and culture that make the Barossa the iconic wine region celebrated world […]

On Thursday 29 April $148,724* worth of wines fitted with the Barossa Seal of Provenance (powered by Cellr) were sold at the Sydney Live Event, the second installment of the Barossa Wine Auction.  “the best live auction I have ever presided over. It’s absolutely brilliant to see such support for Barossa. This is going to […]

Meet Cellr’s weekly crushes Joel and Adam Garbin, the brothers working in their family’s multi-award winning Swan Valley winery, Garbin Estate. Beyond being down to earth and great to chat with, the wine making and marketing duo have a lot of insight to shed on what it means to craft wine and create an engaging […]

This is Justin Noland, an industry leader from the USA who was recently appointed the role as the Senior Director of DTC Marketing and Ecommerce for Treasury Wine Estates. What started as an inclination towards an industry dedicated to making the products we associate with the best moments of our life, soon became a passion […]

On Friday 16th April $162,226.25* worth of wines fitted with the Barossa Seal of Provenance (powered by Cellr) were sold in the first installment of the Barossa Wine Auction.  Through the partnership, Cellr and the Barossa Grape and Wine Association have provided winning bidders proof of provenance on each wine and a digital brand engagement […]

As the technology partner for the Barossa Wine Auction, Cellr is excited to be showcasing what we can look forward to for this years event through a series of interviews with several producers. This week we spoke to with Henschke‘s own fifth-generation winemaker, Stephen Henschke. Let’s see what he had to say about Henschke the […]

As the technology partner for the Barossa Wine Auction, Cellr is excited to be showcasing what we can look forward to for this years event through a series of interviews with several producers.
This week we spoke to Greenock Creek Wines’ Alex Peel, Chief Winemaker, and Kieron Lomax, Director of Sales and Marketing.

This week on the Cellr Blog we got to chat with the dynamic duo and hosts of SA Wine Weekly, Nathan Goad and Holly Matheson.

In this installment of “What the Tech?!” we got chatting with Andrew Kamphuis, President at Canadian #winetech company, Commerce7.

In this installment of “What the Tech?!” we got chatting with Cheryl Murphy Durzy, Chief Executive Officer and an original founder of Californian #winetech company, LibDib.

What does Cellr, a world-first anti-counterfeit solution for wine, have to say about Rudy Kurniawan, the world’s most high profile wine-fraudster, being released from prison this Saturday? If only we could time travel, because Cellr would have stopped him before he even got started.

Meet Cellr’s #WeeklyCrush: Sara, aka @GourmetBlizzard, who is a wine influencer based in Perth, Western Australia.

Meet Cellr’s weekly crush, Andrea Leon who is a winemaker at Lapostolle winery in Apalta in the Colchagua Valley of Chile.

Meet Cellr’s Weekly Crush Paul Meates, who along with Thom Glover is one of the brains behind the New York wine label with a purpose; The Great Brain Cell Sacrifice. For every bottle of The Great Brain Cell Sacrifice purchased, they donate a book to help a child in an underfunded community learn to read. Sacrifice a couple of your brain cells in order to donate a book to a child in need. Pretty neat idea, huh?

We had Joel from Garbin Estate put together a playlist that he would pair with a glass of their Sangiovese. From Bonobo to Red Hot Chilli Peppers and Fleet Foxes, consider this your go-to chill track.

In this edition of Cellr’s Weekly Crush we caught up with Derek Mossman Knapp, Co-founder of Garage Wine Co. out of Chile. To say Garage Wine Co. are at the top of their game would be an understatement.

This week Cellr was lucky enough to chat with Elderton Wines’ own Cameron & Allister Ashmead, and winemakers Jules Ashmead and Brock Harrison. As many know, Elderton Wines is one of Australia’s highly recognised wine labels globally, with its success being a reflection of 40 years of hard work and dedication by the Ashmead family.

When you run your virtual tasting experience through Cellr you are starting an ongoing conversation with the consumer. The journey doesn’t stop when the tasting ends, you get to decide what happens next with unlimited direct to consumer engagement features at your disposal.

The brand’s story of two Masters of Wine, Giles and Fergal, making small batches from incredibly old vineyards throughout South Australia with the help of Peter Leske is more than enough to captivate most. However it’s the wines that truly speak for themselves, which has been widely recognised through many awards such as winning the 2019 James Halliday Grenache Challenge.

Meet Cellr’s Weekly Crush: Team Unico’s award winning “Graphics Guru” and visual storyteller extraordinaire, Hannah Van Harskamp. If you have ever come across a bottle of Applewood Gin, Okar Amaro, Unico Zelo Wine, Harvest Wine, Carter’s Coffee Liqueur and more recently a Funk Works Wine then odds are you were drawn to it right away […]

In the current climate, engaging audiences in an online environment has been a hard road for the wine industry to tackle. Engaging people to attend a virtual event in the first place is one thing, but engaging them enough to maintain their attention and get your point across… that’s a whole other barrier to overcome.

Being in the #winetech game with our connected packaging solution, it’s safe to say the team at Cellr love talking innovation in the wine industry- and we think you will too. In this installment of “What the Tech?!” we got chatting with Carla Dias Wadewitz and Darren Oemcke, Co-Facilitators of the FOMENT accelerator. In 2019 […]

Meet Cellr’s Weekly Crush: Jane Richards, co-owner of the South Australian label combining a shared love for family and passion for wine, Eight at the Gate. Eight at the Gate Wines was established by Jane and sister Claire, after they both purchased Lanacoona Estate in Wrattonbully in 2002.

Meet Cellr’s Weekly Crush: David Hahn the Head of Marketing and Product Development for Dome, the group that owns the popular destination venue the Premier Mill in Katanning, Western Australia. Among many awards the Premier Mill’s Cordial Bar won the WA Restaurant and Caterers Association’s Best Wine List in 2018. What caught our attention about […]

Being in the #winetech game with our connected packaging solution, it’s safe to say the team at Cellr love talking innovation in the wine industry- and we think you will too. In this installment of “What the Tech?!” we got chatting with the one and only Paul Mabray, CEO of Californian #winetech company, Emetry.  Tell […]

Whilst the world is reeling from a global pandemic, luxury brands don’t need their name tarnished by the opportunist criminals that deal in counterfeit wines. The recent fraud case with  Mouton may be a small instance of counterfeit, but one that happens way too often. Below you will find excerpts from a recent article on […]

Meet Mary, also known to many as Perth’s Wine Girl on Social Media. Mary’s love for food and travelling the world drew her attention to wine, which quickly became a passion. So much so that Mary is now working towards becoming a Master of Wine. Mary fell into the role as a wine influencer, where she originally used her Instagram as a way of documenting the wines she had tried and enjoyed.

This is Scott Evers, one of Australia’s top wine authenticators and fraud experts, and now an official ambassador and exclusive partner of Cellr. We have featured him on the Cellr Blog previously, here, so we are extremely thrilled to have him join the Cellr team. We think it’s a pretty perfect fit.

Meet this weeks #WeeklyCrush, Mark Warren, the self confessed wine geek and chemistry nerd who combines these passions into his innovative label, Marq Wines. Based in Margaret River, Marq Wines explores the opportunities provided by the maritime terroir through unique crop varieties and playing around with wild yeast.

Here is what Scott has to say on the recent arrests in Spain for adulterating wine as part of an organised international operation involving over 60 companies.

Meet this weeks #WeeklyCrush the quick-witted Tarrant Hansen, super-dad/winemaker and director Spider Bill Wines, known for producing delicious small batch wine from premium parcels in the Adelaide Hills.

Learn as much as you can from Lucy, who generously shared everything from the story behind Golding Wines, authenticity online, creating an escape from reality, bush fires, engaging consumers outside the Cellar Door, Border Collie’s and more.

Some thoughts and strategies on getting past the gatekeeper and holding down fort when it comes to wine lists by Sean Jolley, Cellr’s resident booze marketing and hospitality wiz.

Meet this weeks #WeeklyCrush: Terry Chellappah, the wine minstrel, proprietor and founder of Plan B! Wines. Operating out of Margaret River in Western Australia, Plan B! Wines have planted footprints worldwide and built a loyal troupe of fans along the way. How? Well you’re just gonna have to sit back, pour yourself a glass and […]

Meet our first international #WeeklyCrush all the way from the USA, Marisa Sergi. Marisa is the winemaker and owner of her own label, RedHead Wine, and recently has acquired her family’s label, L’uva Bella Winery. We reached out to Marisa after an article about her, and Evan Schumann (pictured above), as a millennial making a big splash in the US wine industry went viral

When we came across Matt Wilson, a British wine photographer living in Chile, on Twitter we knew we had to reach out to see if he would be keen to join us on the Cellr Blog. Aside from his great tweets Matt takes what are possibly some of the most epic photographs of winemakers we have yet to see.

Meet this weeks #WeeklyCrush(es): Livia and Mijan, winemakers and owners of the small batch winery with a big personality, South by South West. The winery is based in Western Australia has made a big splash since it first started running in 2016, with Young Gun of Wine awards, a devoted wine club and a vast […]

In this installment of “What the Tech?!” we got chatting with Andy Clarke who is CEO of the company bringing AI to Agriculture and crop monitoring, GAIA.

We were lucky enough to get Vanessa and Terry from Plan B! Wines to take a break from all things wine so they could put together a playlist for us to pair with the Tempranillo varietal- as a tribute to their flagship wine the Tempranillo Viognier blend (or TV as they call it)! Listen to […]

Meet Cellr’s Weekly Crush: Judy Kelly from the Adelaide Hills based winery paving the way for alternate varieties, Artwine Estate. The multi-award winning Artwine Estate is owned and run by Judy and Glen Kelly, with a focus around Mediterranean varieties that are easily paired with food, as well as sustainable to grow in the Clare […]

Meet Cellr’s Weekly Crush: Tony Battaglene, the Chief Executive at Australian Grape & Wine (AGW). Australian Grape & Wine is the peak national body for the Australian wine industry. Their aim is to lead and represent a united, sustainable, dynamic and internationally renowned Australian wine sector.

Meet Cellr’s Weekly Crush: Dennis Parker from Western Australian Winery, Saracen Estates. Saracen Estates is a family owned business producing multi-award winning Margaret River Wines. No cellar door? No worries!

Meet Cellr’s Weekly Crush: renowned South Australian viticulturist Nick Dry, the 2019 Perpetual Viticulturist of the Year (Gourmet Traveller Wine). Nick worked the Yalumba nursery for 11 years before amicably parting ways to start Foundation Viticulture, where he consults with wineries to “build profitability from the ground up”.

Being in the #winetech game with our connected packaging solution, it’s safe to say the team at Cellr love talking innovation in the wine industry- and we think you will too. In this installment of “What the Tech?!” we got chatting with our friend Abbe Hyde, Founder and CTO of New Zealand #winetech company, Winely.  […]

We are sure you will learn a thing or two as Leigh shares with us his love of Shiraz, the brand ethos, his stance on traditional winemaking, engaging consumers today, supply chain transparency, V20 luck and more…

Meet Cellr’s Weekly Crush: Mike Garland for Western Australian Winery, Castelli Estate. Castelli Estate is a family owned business producing award winning, cool climate wines at Mount Shadforth in Denmark. With the help of James (Jimmy) Majer, National Sales & Export Manager, we got the inside scoop on…

Meet Cellr’s Weekly Crush: award winning winemaker, Simon Tolley! Simon is the winemaker and viticulturist behind the boutique Adelaide Hills wine label, Simon Tolley Wines.

Meet our Weekly Crush, Noah Ward! Why are we crushing on Noah? Other than being ruggedly handsome and a natty-wine-know-it-all Noah is the Brand Coordinator at Adelaide Hills Winery, Unico Zelo.

To celebrate International Woman’s Day for 2022 we are looking back at the amazing women we have featured on the Cellr Blog this past year. We are so grateful to have had the opportunity to showcase them on the Cellr Blog, and for their contribution to the broader wine and beverage industry. Happy reading, and […]

As we approach the end of the year the weeks start to feel like they are blurring together… That’s why we wanted to end this week on high note by celebrating some of our recent wins!

Meet Cellr’s weekly crush Emma-Lee Shirvington who went from growing up between the vines to becoming the Sales and Brand Manager for her family’s McLaren Vale Winery, Shirvington Wines. You can follow Shirvington on Facebook and Instagram, and visit their online shop to explore their delicious range.  Find out more about Cellr here. Tell us […]

This is Alder Yarrow, who on top of 23 years creating customer experiences for some of the world’s top brands also runs one of the internet’s most popular wine blogs; Vinography.

This week on #TheWineHacker we are talking about “Wine Influencers” in social media. We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter.

Meet Cellr’s weekly crush, Chris Coulter, the owner and winemaker behind the label championing the Adelaide Hills and regions of South Australia, Coulter Wines.

Social media is an incredibly powerful and accessible tool to build your virtual fanbase, but before you get posting here are some things that you need to know.

Meet Cellr’s weekly crush, Scott Rogasch and Justin Westhoff, the dynamic duo running the show at the winery and social enterprise that is Forage Supply Co.