Home Grown

More about the inner sanctum at Cellr. This is where we'll talk about what we've been up to as a company. Professional content? not all the time ;)

Home Grown articles

A Midjourney Generated Image, representing connected packaging, showing multiple packages of different shapes and sizes, digitally connected, using QR, NFC and other means.

Connected Packaging: A Competitive Edge in a Crowded Market

In today’s competitive landscape, where customers demand more engaging and tailored brand experiences, connected packaging emerges as an essential tool for brand owners and marketers.

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Prepare your wine with eLabels: Get compliant now!

With only months until change takes effect, wine, beer and spirits brands and their exporters should be proactively preparing themselves for change.

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SA solution for incoming EU wine labelling hangover – InDaily

Featured in InDaily, July 2023. Written by David Simmons A Lot Fourteen-based tech firm hopes its digital solution will help wine companies navigate cumbersome regulatory changes in the EU. From 8 December, regulatory changes in the European Union will come into effect requiring wine sold in Europe to declare detailed information on ingredients, allergens, nutrition […]

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EU eLabel Mandates for the wine industry.

EU Label Changes: What are the new regulations for 2023 that have the wine industry worried?

From December 8, 2023, wine sold in the European Union (EU) will be required to declare ingredient, allergen and nutrition information. With limited label space and ever-changing mandatory requirements, how can wineries ensure they stay compliant?  2023 seems to be flying past, and before we know it, the wine industry will have two huge things […]

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Cellr strengthens consumer connection, brand promotions & business collaboration with their smart packaging software.

Innovation in consumer engagement takes another exciting step, as local Australian startup Cellr delivers not one but three exciting collaborative promotions with its smart packaging software solution.

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How to protect your brand from fraud with connected packaging

With counterfeit goods on the rise globally it has never been more important to protect your brand, products and customers. Authentication solutions like Cellr combine connected packaging and bespoke software to provide brands with product security on a global scale. Today’s consumer is overwhelmed with options, which is why a brand’s reputation plays a critical […]

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Making and Marketing Wine with Adam and Joel Garbin

Meet Cellr’s weekly crushes Joel and Adam Garbin, the brothers working in their family’s multi-award winning Swan Valley winery, Garbin Estate. Beyond being down to earth and great to chat with, the wine making and marketing duo have a lot of insight to shed on what it means to craft wine and create an engaging […]

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Brands Spill the Grapes on Vintage 2021…

We reached out to some friends of the Cellr Blog to get the inside scoop on what to expect from Vintage 2021. What we asked: How are you feeling about this year’s vintage, and what can we expect? What they said: Vintage ’21 has been the glorious vintage we all needed after the travails of […]

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