Sidewood Estate, the multi award winning Adelaide Hills winery, is now using Cellr’s customer engagement platform and digital packaging to connect with their customers. Let’s dive in and discover why they are joining the wineries pioneering the way for digital engagement technology throughout the wine industry. Tell us a bit about Sidewood, and why you […]

This week on #TheWineHacker we are talking about the planet! We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter. Why is sustainability important for the wine industry?  Sustainability plays a key role in the wine industry, not just in Australia but […]

It’s time for another one of Cellr’s music and wine pairings, but this time with an alternative [varietal] twist. Just like the wine, this funky & fresh playlist is for when things start to get a little spicy.

Meet Emily Hay, one of Wine Australia’s Wine Future Leaders for 2021 and the Marketing and Communications Manager at Barossa Grape & Wine Association. As a 7th generation Barossan and natural storyteller, Emily is dedicated to bringing together the people, stories, food, wine and culture that make the Barossa the iconic wine region celebrated world […]

On Thursday 29 April $148,724* worth of wines fitted with the Barossa Seal of Provenance (powered by Cellr) were sold at the Sydney Live Event, the second installment of the Barossa Wine Auction.  “the best live auction I have ever presided over. It’s absolutely brilliant to see such support for Barossa. This is going to […]

Meet Cellr’s weekly crushes Joel and Adam Garbin, the brothers working in their family’s multi-award winning Swan Valley winery, Garbin Estate. Beyond being down to earth and great to chat with, the wine making and marketing duo have a lot of insight to shed on what it means to craft wine and create an engaging […]

We reached out to some friends of the Cellr Blog to get the inside scoop on what to expect from Vintage 2021. What we asked: How are you feeling about this year’s vintage, and what can we expect? What they said: Vintage ’21 has been the glorious vintage we all needed after the travails of […]

This week on #TheWineHacker we are talking about canned wine! We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter. What is your experience with canned wine?  I am a lover of the bottle and the glass, but I am a lover […]