Recent articles

Entering the Digital Age of Wine With Justin Noland

This is Justin Noland, an industry leader from the USA who was recently appointed the role as the Senior Director of DTC Marketing and Ecommerce for Treasury Wine Estates. What started as an inclination towards an industry dedicated to making the products we associate with the best moments of our life, soon became a passion […]

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Part 1: Barossa Wine Auction x Cellr

On Friday 16th April $162,226.25* worth of wines fitted with the Barossa Seal of Provenance (powered by Cellr) were sold in the first installment of the Barossa Wine Auction.  Through the partnership, Cellr and the Barossa Grape and Wine Association have provided winning bidders proof of provenance on each wine and a digital brand engagement […]

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Growing up Between the Vines With Emma-Lee Shirvington

Meet Cellr’s weekly crush Emma-Lee Shirvington who went from growing up between the vines to becoming the Sales and Brand Manager for her family’s McLaren Vale Winery, Shirvington Wines. You can follow Shirvington on Facebook and Instagram, and visit their online shop to explore their delicious range.  Find out more about Cellr here. Tell us […]

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Stephen Henschke Takes Us From the Barossa Wine Auction, up Into the Clouds

As the technology partner for the Barossa Wine Auction, Cellr is excited to be showcasing what we can look forward to for this years event through a series of interviews with several producers. This week we spoke to with Henschke‘s own fifth-generation winemaker, Stephen Henschke. Let’s see what he had to say about Henschke the […]

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Unpacking Wine and Engagement in the U.S. With Alder Yarrow

This is Alder Yarrow, who on top of 23 years creating customer experiences for some of the world’s top brands also runs one of the internet’s most popular wine blogs; Vinography.

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Have You Heard of “Wine Influencers”? This Is What You Need to Know.

This week on #TheWineHacker we are talking about “Wine Influencers” in social media. We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter.

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This Is What Coulter Wines Has to Say About Winemaking

Meet Cellr’s weekly crush, Chris Coulter, the owner and winemaker behind the label championing the Adelaide Hills and regions of South Australia, Coulter Wines.

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This Is What Greenock Creek’s Head Winemaker Had to Say About the Barossa Wine Auction

As the technology partner for the Barossa Wine Auction, Cellr is excited to be showcasing what we can look forward to for this years event through a series of interviews with several producers.
This week we spoke to Greenock Creek Wines’ Alex Peel, Chief Winemaker, and Kieron Lomax, Director of Sales and Marketing.

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