This year’s limited release of the 2019 ‘The Creation’ Cabernet Sauvignon by Hentley Farm, which are exclusively offered to its members, will use digital packaging technology powered by Cellr to deliver an art showcase.

Meet Amanda Longworth, global wine industry expert and the Brand and Strategy Manager at the Barossa Grape & Wine Association.

Meet pioneer of all things wine online, Paul Mabray (USA). With the digital disruption knocking at the wine industry’s front door, we figured the direct-to-consumer mastermind was someone that we needed to be talking to. The former Emetry CEO has been working tirelessly with his team of experts to launch Pix, a comprehensive and highly […]

For any wine brands, it is essential to be able to share stories and create experiences that engage customers in the market. Thankfully, digital packaging technology is able to provide a solution that can consistently deliver that.

This week on #TheWineHacker we are talking about women… and wine!

Making great wine is one thing, but selling it is a completely different story. How do you communicate your brand’s message and build relationships with customers, let alone make your bottle stand out enough for it to be picked up in the first place? Thankfully there are people who are not only willing to take […]

Juniper Estate, a producer of premium wines in Wilyabrup (the heart of the remote and environmentally pristine Margaret River), is now using Cellr’s customer engagement platform and digital packaging to connect with their customers. Last year Cellr offered all wineries placing in James Halliday’s Top 100 wines for 2020 the opportunity to win a complete […]

Meet Craig Stansborough and Mark Slade, two good mates who came together to create the beloved Barossan brand, Purple Hands Wines. What started in 2006 with 100 dozen wines has since grown into a highly regarded wine brand producing from a range of unique varietals. With endless experience to share and an unwavering passion for […]