There are no two ways about it: in the last 15 years, the wine industry in Australia has had a cataclysmic paradigm shift. With the emergence of the Natural Wine movement that began in the late naughts and hit its prime in the early to mid 2010’s, the average wine consumers focus has shifted from reliable and established brands towards small and independent micro producers.

Meet Cellr’s Weekly Crush: renowned South Australian viticulturist Nick Dry, the 2019 Perpetual Viticulturist of the Year (Gourmet Traveller Wine). Nick worked the Yalumba nursery for 11 years before amicably parting ways to start Foundation Viticulture, where he consults with wineries to “build profitability from the ground up”.

Being in the #winetech game with our connected packaging solution, it’s safe to say the team at Cellr love talking innovation in the wine industry- and we think you will too. In this installment of “What the Tech?!” we got chatting with our friend Abbe Hyde, Founder and CTO of New Zealand #winetech company, Winely.  […]

We are sure you will learn a thing or two as Leigh shares with us his love of Shiraz, the brand ethos, his stance on traditional winemaking, engaging consumers today, supply chain transparency, V20 luck and more…

Raise a glass to celebrate Chardonnay Day, 21st May, with a soundtrack that goes with the crisp or rich profiles this style can produce. Check the playlist out on Cellr’s Spotify here.

Some of Cellr’s favourite social isolation DTC activities…

Raise a glass to celebrate Pinot Grigio Day, 17th May, with our equally zesty and refreshing Pinot Grigio playlist.

Meet Cellr’s Weekly Crush: Mike Garland for Western Australian Winery, Castelli Estate. Castelli Estate is a family owned business producing award winning, cool climate wines at Mount Shadforth in Denmark. With the help of James (Jimmy) Majer, National Sales & Export Manager, we got the inside scoop on…