When we came across The Blending Lab, a winery in Los Angeles that allows people to create their own unique wine blends, we had to find out more. The Blending Lab is pioneering a new way to engage people with wine, both at their cellar door and remotely. We spoke with two of its three […]

This August Château Tanunda are launching a U.K. exclusive “Golden Bottle Giveaway” through digitally interactive labels on bottles of the Grand Barossa Shiraz. Powered by Cellr’s connected packaging, bottles purchased from Sainsburys will now deliver a virtual Château Tanunda br

Annabel was enthralled by the world of wine long before entering the industry and eventually taking on marketing and managing roles in Wine Australia and the Barossa Grape and Wine Association.

The experience Ashleigh gained from working in Europe for over a decade pairs refreshingly with her no-nonsense winemaking philosophy; above all, make sure it’s a decent drop.

Greg Clack, winemaker for Chain of Ponds, has dedicated a large part of his career to finessing the cool climate style.

There are two trends taking hold of the wine market, with no signs of loosening their grip: natural wine and cans. I recently spoke to Ian Batt, an award winning filmmaker and now chief winemaker, who combines the two under his co-founded label Small Things Wine. 

Being able to connect to customers through the product being sold is a marketers dream. That’s why we are seeing more wine marketers applying connected packaging to wine bottles.

This week on #TheWineHacker we are talking about wine packaging! We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter.