Recent articles

“What the Tech?!” with Commerce7

In this installment of “What the Tech?!” we got chatting with Andrew Kamphuis, President at Canadian #winetech company, Commerce7.

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“What the Tech?!” with LibDib

In this installment of “What the Tech?!” we got chatting with Cheryl Murphy Durzy, Chief Executive Officer and an original founder of Californian #winetech company, LibDib.

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Digital Wine Labels: the Future of Consumer Engagement

I want to talk to you about Digital Wine Labels, because at the end of the day reading a static label on the back of a bottle is not a great experience. Simply, there just isn’t enough room to tell your story, talk up the wine and actually engage wine drinkers with your brand.

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How These Wine Industry Experts Connect with Consumers

We decided to do a throwback this week and look at some of our favourite Human’s of Wine answers around the theme of connecting with consumers. Enjoy…

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Rudy Kurniawan May Be Free, but Future for Fake Wine is in Shackles

What does Cellr, a world-first anti-counterfeit solution for wine, have to say about Rudy Kurniawan, the world’s most high profile wine-fraudster, being released from prison this Saturday? If only we could time travel, because Cellr would have stopped him before he even got started.

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Being a Good (Wine) Influence with Gourmet Blizzard

Meet Cellr’s #WeeklyCrush: Sara, aka @GourmetBlizzard, who is a wine influencer based in Perth, Western Australia.

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Andrea Leon, Making Chilean Wine Mean More

Meet Cellr’s weekly crush, Andrea Leon who is a winemaker at Lapostolle winery in Apalta in the Colchagua Valley of Chile.

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How The Great Brain Cell Sacrifice Made Wine Drinkers into Philanthropists

Meet Cellr’s Weekly Crush Paul Meates, who along with Thom Glover is one of the brains behind the New York wine label with a purpose; The Great Brain Cell Sacrifice. For every bottle of The Great Brain Cell Sacrifice purchased, they donate a book to help a child in an underfunded community learn to read. Sacrifice a couple of your brain cells in order to donate a book to a child in need. Pretty neat idea, huh?

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