Friends of Cellr

Greg Clack, winemaker for Chain of Ponds, has dedicated a large part of his career to finessing the cool climate style.

There are two trends taking hold of the wine market, with no signs of loosening their grip: natural wine and cans. I recently spoke to Ian Batt, an award winning filmmaker and now chief winemaker, who combines the two under his co-founded label Small Things Wine. 

Meet Amanda Longworth, global wine industry expert and the Brand and Strategy Manager at the Barossa Grape & Wine Association.

Meet pioneer of all things wine online, Paul Mabray (USA). With the digital disruption knocking at the wine industry’s front door, we figured the direct-to-consumer mastermind was someone that we needed to be talking to. The former Emetry CEO has been working tirelessly with his team of experts to launch Pix, a comprehensive and highly […]

Making great wine is one thing, but selling it is a completely different story. How do you communicate your brand’s message and build relationships with customers, let alone make your bottle stand out enough for it to be picked up in the first place? Thankfully there are people who are not only willing to take […]

Meet Craig Stansborough and Mark Slade, two good mates who came together to create the beloved Barossan brand, Purple Hands Wines. What started in 2006 with 100 dozen wines has since grown into a highly regarded wine brand producing from a range of unique varietals. With endless experience to share and an unwavering passion for […]

Meet Emily Hay, one of Wine Australia’s Wine Future Leaders for 2021 and the Marketing and Communications Manager at Barossa Grape & Wine Association. As a 7th generation Barossan and natural storyteller, Emily is dedicated to bringing together the people, stories, food, wine and culture that make the Barossa the iconic wine region celebrated world […]

Meet Cellr’s weekly crushes Joel and Adam Garbin, the brothers working in their family’s multi-award winning Swan Valley winery, Garbin Estate. Beyond being down to earth and great to chat with, the wine making and marketing duo have a lot of insight to shed on what it means to craft wine and create an engaging […]