Curate

This week on #TheWineHacker we are talking about the planet! We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter. Why is sustainability important for the wine industry?  Sustainability plays a key role in the wine industry, not just in Australia but […]

We reached out to some friends of the Cellr Blog to get the inside scoop on what to expect from Vintage 2021. What we asked: How are you feeling about this year’s vintage, and what can we expect? What they said: Vintage ’21 has been the glorious vintage we all needed after the travails of […]

This week on #TheWineHacker we are talking about canned wine! We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter. What is your experience with canned wine?  I am a lover of the bottle and the glass, but I am a lover […]

As the technology partner for the Barossa Wine Auction, Cellr is excited to be showcasing what we can look forward to for this years event through a series of interviews with several producers. This week we spoke to with Henschke‘s own fifth-generation winemaker, Stephen Henschke. Let’s see what he had to say about Henschke the […]

This week on #TheWineHacker we are talking about “Wine Influencers” in social media. We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter.

As a company with it’s finger on the pulse of the connected consumer, we were acutely aware of the potential damage to Australian wine brands that the new tariffs in China could cause. Today’s example of counterfeited Yellow Tail wines showing up throughout the UK is case in point.

This week on #TheWineHacker we are going to explore optimising and engaging customers through virtual tastings.

Packaging can have many applications within the beverage industry, beyond simply containing a liquid. Cellr’s own digital packaging solution enables producers to connect directly with consumers, and this week we will be looking at how packaging can improve a brand’s carbon footprint. Meet Santiago Navarro who is the CEO of Garçon Wines, a multi-award winning […]