September 20, 2021

The 4 Export Grants Every Australian Winery Should Know About

By Angela Oemcke

If you’re going to be making world class wine, you may as well share it with the world! We’ve put together a list of some of the most recent export grants that are on offer to wineries looking for some financial support to promote and market their wines overseas.

Export Grants In Action 

Cellr has worked with several wineries to help them engage customers in export markets, and many of these were through export grants. Most recently Cellr are working with Chateau Tanunda through the Department for Trade and Investments eCap Grant. Chateau Tanunda are using Cellr’s connected packaging and platform to run a competition and connect them directly with customers in the U.K. through each bottle of Grand Barossa Shiraz. Eight at the Gate wines also used Cellr to connect with their customers and distributors in the U.S, you can find out more about it here.

Greenock Creek wines have partnered with Cellr to create an interactive experience for customers through a recent cellar door grant. Greenock Creek Wines are one of 16 wineries being supported to grow their businesses by entering and expanding into the US market through Wine Australia’s US Market Entry Program grant. You can read the full story via Winetitles Media here

Export Grants To Check Out

1. Austrade Export Market Development Grant

Who: Austrade

Brief: Austrade’s Export Market Development Grants (EMDG) program helps Australian businesses grow their exports in international markets. These grants encourage small to medium enterprises to market and promote their goods and services globally.

Eligible: Australian wineries

Funding available: Up to $150k

How to apply: Applications for the new grant program open at 9 am AEST on 16 August and close at 5 pm AEDT on 30 November 2021

For more information:

2. Export Assistance Grant Program

Who: NSW Treasury

Brief: The export support measures are designed to help NSW exporters recover and build sustainable international business following the impacts of the bushfires, drought and COVID-19.

Eligible: NSW WIneries

Funding available: Up to $10k

How to apply: Applications open now

For more information:

3. Export and Regional Wine Support Package

Who: Wine Australia

Eligible: Small and medium Australian wine producers

Funding available: Up to $25,000

How to apply: Round 2 applications currently closed, sign up to their newsletter to stay in the loop

For more information:

4. US Market Entry Program 2022

Who: Wine Australia

Brief: In response to market demand and increased interest in the quality and diversity of the wines being produced in Australian regions, Wine Australia is dramatically expanding its successful Market Entry Program. Continuing in FY ’22, Wine Australia will provide services designed to educate you about the intricacies of the US market (compliance, marketing, pricing and logistics) as well as assisting you in securing importation.

Eligible: South Australian Wineries

Funding available: Wineries interested in participating can apply for a 50% rebate from the Department for Trade and Investment, visit the link above for further details.

How to apply: FY21 is closed, however you can register your interest in FY22 via the website

For more information:

Discover what opportunities connected packaging can provide your wine in the global market.

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