Friends of Cellr

Hear from people across industries about what makes them tick. A collection point for content written by the one's that put their heart and soul on the line day-in-day-out. If you're one of those human's, please reach out to us (hello@cellr.co) so we can get your story heard.

Friends of Cellr articles

How The Great Brain Cell Sacrifice Made Wine Drinkers into Philanthropists

Meet Cellr’s Weekly Crush Paul Meates, who along with Thom Glover is one of the brains behind the New York wine label with a purpose; The Great Brain Cell Sacrifice. For every bottle of The Great Brain Cell Sacrifice purchased, they donate a book to help a child in an underfunded community learn to read. Sacrifice a couple of your brain cells in order to donate a book to a child in need. Pretty neat idea, huh?

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Wine and Music Pairing: Sangiovese by Garbin Estate

We had Joel from Garbin Estate put together a playlist that he would pair with a glass of their Sangiovese. From Bonobo to Red Hot Chilli Peppers and Fleet Foxes, consider this your go-to chill track.

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How Garage Wine Company Became the People’s Hero

In this edition of Cellr’s Weekly Crush we caught up with Derek Mossman Knapp, Co-founder of Garage Wine Co. out of Chile. To say Garage Wine Co. are at the top of their game would be an understatement.

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Virtual Wine Tasting Platform

When you run your virtual tasting experience through Cellr you are starting an ongoing conversation with the consumer. The journey doesn’t stop when the tasting ends, you get to decide what happens next with unlimited direct to consumer engagement features at your disposal.

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Weekly Crush: Thistledown Wines, International Grenache Day

The brand’s story of two Masters of Wine, Giles and Fergal, making small batches from incredibly old vineyards throughout South Australia with the help of Peter Leske is more than enough to captivate most. However it’s the wines that truly speak for themselves, which has been widely recognised through many awards such as winning the 2019 James Halliday Grenache Challenge.

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Drawing Attention to Wine and Spirits, with Hannah Van Harskamp

Meet Cellr’s Weekly Crush: Team Unico’s award winning “Graphics Guru” and visual storyteller extraordinaire, Hannah Van Harskamp. If you have ever come across a bottle of Applewood Gin, Okar Amaro, Unico Zelo Wine, Harvest Wine, Carter’s Coffee Liqueur and more recently a Funk Works Wine then odds are you were drawn to it right away […]

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This is What You Need to Know About Virtual Wine Events

In the current climate, engaging audiences in an online environment has been a hard road for the wine industry to tackle. Engaging people to attend a virtual event in the first place is one thing, but engaging them enough to maintain their attention and get your point across… that’s a whole other barrier to overcome.

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“What the Tech?!” with FOMENT, Australia’s Wine & Tourism Revolution

Being in the #winetech game with our connected packaging solution, it’s safe to say the team at Cellr love talking innovation in the wine industry- and we think you will too. In this installment of “What the Tech?!” we got chatting with Carla Dias Wadewitz and Darren Oemcke, Co-Facilitators of the FOMENT accelerator. In 2019 […]

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