Home Grown

In today’s competitive landscape, where customers demand more engaging and tailored brand experiences, connected packaging emerges as an essential tool for brand owners and marketers.

With only months until change takes effect, wine, beer and spirits brands and their exporters should be proactively preparing themselves for change.

Featured in InDaily, July 2023. Written by David Simmons A Lot Fourteen-based tech firm hopes its digital solution will help wine companies navigate cumbersome regulatory changes in the EU. From 8 December, regulatory changes in the European Union will come into effect requiring wine sold in Europe to declare detailed information on ingredients, allergens, nutrition […]

From December 8, 2023, wine sold in the European Union (EU) will be required to declare ingredient, allergen and nutrition information. With limited label space and ever-changing mandatory requirements, how can wineries ensure they stay compliant?  2023 seems to be flying past, and before we know it, the wine industry will have two huge things […]

Innovation in consumer engagement takes another exciting step, as local Australian startup Cellr delivers not one but three exciting collaborative promotions with its smart packaging software solution.

With counterfeit goods on the rise globally it has never been more important to protect your brand, products and customers. Authentication solutions like Cellr combine connected packaging and bespoke software to provide brands with product security on a global scale. Today’s consumer is overwhelmed with options, which is why a brand’s reputation plays a critical […]

Meet Cellr’s weekly crushes Joel and Adam Garbin, the brothers working in their family’s multi-award winning Swan Valley winery, Garbin Estate. Beyond being down to earth and great to chat with, the wine making and marketing duo have a lot of insight to shed on what it means to craft wine and create an engaging […]

We reached out to some friends of the Cellr Blog to get the inside scoop on what to expect from Vintage 2021. What we asked: How are you feeling about this year’s vintage, and what can we expect? What they said: Vintage ’21 has been the glorious vintage we all needed after the travails of […]