Home Grown

More about the inner sanctum at Cellr. This is where we'll talk about what we've been up to as a company. Professional content? not all the time ;)

Home Grown articles

Wineries, Before You Post on Social Media Read This

Social media is an incredibly powerful and accessible tool to build your virtual fanbase, but before you get posting here are some things that you need to know.

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Hahndorf Hill Wins Cellr for Halliday Top 100 Grüner Veltliner

Meet Marc Dobson the Co-owner of Hahndorf Hill Winery, which won 6 months of Cellr after their Grüner Veltliner placed in James Halliday’s Top 100 for 2020.

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Digital Wine Labels: the Future of Consumer Engagement

I want to talk to you about Digital Wine Labels, because at the end of the day reading a static label on the back of a bottle is not a great experience. Simply, there just isn’t enough room to tell your story, talk up the wine and actually engage wine drinkers with your brand.

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Rudy Kurniawan May Be Free, but Future for Fake Wine is in Shackles

What does Cellr, a world-first anti-counterfeit solution for wine, have to say about Rudy Kurniawan, the world’s most high profile wine-fraudster, being released from prison this Saturday? If only we could time travel, because Cellr would have stopped him before he even got started.

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Wine and Music Pairing: Sangiovese by Garbin Estate

We had Joel from Garbin Estate put together a playlist that he would pair with a glass of their Sangiovese. From Bonobo to Red Hot Chilli Peppers and Fleet Foxes, consider this your go-to chill track.

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Virtual Wine Tasting Platform

When you run your virtual tasting experience through Cellr you are starting an ongoing conversation with the consumer. The journey doesn’t stop when the tasting ends, you get to decide what happens next with unlimited direct to consumer engagement features at your disposal.

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This is What You Need to Know About Virtual Wine Events

In the current climate, engaging audiences in an online environment has been a hard road for the wine industry to tackle. Engaging people to attend a virtual event in the first place is one thing, but engaging them enough to maintain their attention and get your point across… that’s a whole other barrier to overcome.

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Wine and Music Pairing: Pinot Noir Day (August 18th)

August 18th has rolled around, and that means one thing… Happy Pinot Noir Day! Enjoy this easy to drink and delicious drop accompanied by some accordingly chilled out tracks.

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