Home Grown

Social media is an incredibly powerful and accessible tool to build your virtual fanbase, but before you get posting here are some things that you need to know.

Meet Marc Dobson the Co-owner of Hahndorf Hill Winery, which won 6 months of Cellr after their Grüner Veltliner placed in James Halliday’s Top 100 for 2020.

I want to talk to you about Digital Wine Labels, because at the end of the day reading a static label on the back of a bottle is not a great experience. Simply, there just isn’t enough room to tell your story, talk up the wine and actually engage wine drinkers with your brand.

What does Cellr, a world-first anti-counterfeit solution for wine, have to say about Rudy Kurniawan, the world’s most high profile wine-fraudster, being released from prison this Saturday? If only we could time travel, because Cellr would have stopped him before he even got started.

We had Joel from Garbin Estate put together a playlist that he would pair with a glass of their Sangiovese. From Bonobo to Red Hot Chilli Peppers and Fleet Foxes, consider this your go-to chill track.

When you run your virtual tasting experience through Cellr you are starting an ongoing conversation with the consumer. The journey doesn’t stop when the tasting ends, you get to decide what happens next with unlimited direct to consumer engagement features at your disposal.

In the current climate, engaging audiences in an online environment has been a hard road for the wine industry to tackle. Engaging people to attend a virtual event in the first place is one thing, but engaging them enough to maintain their attention and get your point across… that’s a whole other barrier to overcome.

August 18th has rolled around, and that means one thing… Happy Pinot Noir Day! Enjoy this easy to drink and delicious drop accompanied by some accordingly chilled out tracks.